In 2020, the uneven balance in the advertising market in relation to the presence and also the levels of positions held by black people still exists.
A great indicator is the scarcity of black people in the list of the chosen projects. Whether in planning, in creation or in audiovisual suppliers.
There is an urgent need to rethink the access and permanence of black professionals in our industry. Reduce structural racism, work in companies that reflect Brazilian society, or increase profitability by developing more diverse teams. Choose your reason and join the fight with us.Em 2020 a balança desigual no mercado publicitário em relação à presença e também aos níveis de cargos ocupados por pessoas pretas ainda existe.
BLCK.PWR.ADS
Giving voice to black power.
Power as a transforming weapon.
Power to have more black power in power.
meet the jury
Adriano Sato
Copywriter AlmapBBDO
Alan de Sá
Copywriter FCB
Andressa Cruz
Copywriter GUT
Bruna Porto Santos
Copywriter QuintoAndar
Diego Guerhardt
Art Director CP+B
Douglas Reis
Art Director Publicis
Eduardo Araujo
Designer SumUp
Elisângela Franceschi
Art Director CP+B
Gabriel Sukita
Audience Director Intercept Brasil
Gabriela Barreira
Art Director Mutato
Jayana Souza
Art Director W+K
Jessica Almeida
Creative W3Haus
Jessyca Silva
Copywriter Circus
João Souza
Art Director AlmapBBDO
Leonardo Ribeiro
Strategy Director Publicis
Luiz Henrique Costa
Art Director Rede Globo
Marco Antonio ("Eddie")
Art Director Freelancer
Mariane Almeida
Art Director AlmapBBDO
Mateus Souza
Copywriter MeZa1618
Maurilio Filho
Strategy Manager WMcCann
Nubiha Modesto
Marketing Manager Twitter
Paulo Damasceno
Art Director GUT
Pedro Assis
Art Director Y&R
Renata Hilario
Marketing Manager Facebook
Roy Milton
Associate Creative Director VMLY&R
Sherman Winfield
Executive Creative Director VMLY&R
Vagner Soares
Art Director Publicis
Will Santos
Art Director BETC
Ygor Silva
Copywriter Ogilvy
selected ideas
Not a Gun
Agency: Goodby, Silverstein & Partners (United States)
Black Salary Friday
Agency: Leo Burnett Tailor Made (Brazil)